Many brands are involved in the fashion trends of today and it is for this reason that every teenager is expected to have a pair of good quality fashion footwear to match the style of the clothes they wear. To cater to the ever-changing fashion trends, several retailers have launched their ranges of the latest fashion footwear for teenagers. Teenagers spend millions of dollars on fashion and footwear every year and it is essential to have your share of this market by launching your range of stylish footwear. You must choose your partner very carefully and make sure that the shoes meet the demand of the market.
When you are starting a new fashion brand, one of the most important factors to consider is to know the latest trend and then build on the positive comps you have from the past. You can achieve a lot by trying to copy the designs that are being used by the top brands. There are several reasons why copying the looks of big fashion brands will be positive comps point when starting your own brand. If you are very much aware of the fashion cycle, you will be able to understand what makes a particular brand trend tick and you will also be able to make some of your own unique fashion statement.
Teenagers spend a lot of time looking good and spending money to get the best. If you want to gain the attention of a teenage girl, it is very essential to create an alluring appeal through fashionable designs and innovative ideas. This is the reason why you must look at innovative designs and a carefully crafted shoe design. All of these attributes are possible only if you give top priority to the design and the manufacture of your teenaged footwear.
A lot depends on the type of teenagers in your store. If you want to increase your profit margin, you need to focus on the selection of footwear. In fact, the best way to improve your sales proposition is to focus on the same-store sales. The very moment you have a very good collection of trendy footwear and you make sure that the designs are quite similar to the existing products in the same category, your teen customers would quickly acknowledge the fact that you have come up with similar items as well. Once they start wearing your footwear, your sales would automatically shoot up.
When it comes to the kind of footwear to offer, you must not stick to any one style or design, though it is a wise decision to focus on a couple of designs that are similar to each other. The very moment you get a taste of success with the sale of two or three pairs of boots in the first quarter, you must immediately put your focus on the rest of the collection. It is always a good idea to give your customers a taste of different footwear in the first quarter so that they will be encouraged to buy the rest of the collection in the next quarter.
If you want to know how you can improve your sales in the first quarter, it is quite obvious that you need to understand the exact working psychology of your customers. If they walk in without being prompted by you, it is obvious that they are walking for their own reasons. Your job, therefore, is to entice them into your store with a pair of shoes that they would like to try. Do not force them, use your common sense. After all, we are dealing with adolescent customers here!